Step-by-Step Training Will take you from Zero to a Successful Amazon FBA business.

Why Sell on Amazon?


  • Every year, Amazon’s revenue is growing by 30-40%
  • The Amazon Marketplace is expected to generate $400 Billion a year by 2022
  • About half of that goes into the pockets of small business owners who sell on their platform
  • Amazon Canada is growing even faster and there's so much opportunity and less competition

Hi, I'm Duncan Macpherson.

After spending 11 years in the corporate world, I was burned out and looking for a better way to make a living. I discovered Amazon FBA in 2014 with just $200 and turned it into my full-time income just six months later. Today, I live with my family in beautiful British Columbia working part-time hours and have full control of my schedule. My business allows us to take tropical vacations, live in a beautiful neighbourhood, pay for our sons education, save for retirement, own my dream car (a Tesla), and spend summer days at the lake/cold winter days in California.

Transform your life like I did. In this training, I'll teach you Step-by-Step how to build a successful Amazon business.

I bought my dream car (a Tesla) last year

You'll learn how to go from zero to a successful Amazon FBA business.

And you'll also learn how to outsource 90% of the work too so you can spend more time doing what you love - And possibly making more money than your 9-5 job.

This is for people who take action only though. If you're too timid, or a procrastinator, it won't work for you.

Beach front Condo we rented in the Bahamas for our Family Vacation

We raise the price every year because of the success stories created. This isn't just some basic course teaching the ABC's of Amazon.

This training can literally TRANSFORM your life and financial situation if you take ACTION and follow the steps.

And, it's not JUST a course either. You get access to myself and other students in our exclusive Mastermind Facebook group too. So you're never on your own.

This is the ONLY Canadian Centric Amazon training in the world that teaches you the BEST way to build an Amazon business in 2020.

Where we love to stay in Santa Barbara, California

This could be the best investment you'll make. There's nothing quite like taking control of your own destiny. I know first hand, because I did it in 2014 and have never looked back.

You're worth it. And you deserve to live like this too.

- Duncan Macpherson

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Membership also includes access to the Seller Academy Mastermind: In this members-only group, you’ll get access to me so you'll never be alone or "stuck". I'm by your side to help you succeed.

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This course comes with a 100% Money Back Guarantee. If unsatisfied for any reason, simply email me within 30 days of your purchase and I'll refund your money. No questions asked.

Get started now!

Course Curriculum

  STEP 8: Creating Amazing Listings that Convert
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  STEP 10: Become a Brand Ambassador - Representing Brand Owners (Advanced Strategy)
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  Operations - Systemizing your Business so you can outsource and scale
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  STEP 11: Brand Registry
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  PRO Tips
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"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Best problem ever! I signed up for the wholesale course and am looking forward to it because I can’t keep up with the RA and OA anymore, it’s not sustainable on my own! Here are my latest business financials (and bear in mind it still hasn’t been 30 days since my first sale!!!) Thanks so much once again!!" -Chuck

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million in 2019! Thank you Duncan!" - Jenya S.

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you remain a member - across any and all devices you own.
What else is included in the Course?
As a member, you also get access to our exclusive mastermind where you can ask questions and get answers when you need them.
Who isn't this course for?
The Seller Academy Masterclass is a proven set of systems and training that produces real results. It's not for those on the fence wondering if selling on Amazon is for them. It's for ACTION takers who are willing to do whatever it takes to produce the RESULTS they desire.

More Testimonials:

Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Mohammed Othman Lots of hands on experience....

Allan Wiseman I've been able to understand and improve my sales, thanks.....

Renee Els Buys I’ve been wanting to start selling on for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks guys and Duncan too

Carolina Contreras Issa I love how everyone here is eager to help one another!

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!

Earnings Disclaimer

Every effort has been made to accurately represent our products and their potential to help our customers, their businesses and/or their clients.

There is no guarantee that you will earn any money using the techniques and ideas in our (“these”) materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not position any products or services as a “get rich scheme.”.

Your level of success in attaining the results claimed in our materials depends on the time you devote to the ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ by individual, we cannot and do not guarantee your success or revenue generation, nor are we responsible for any of your actions related or not related to these materials.

Materials in our product and on our website may contain information that includes or is based upon forward-looking statements within the understood meaning as of 2020. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward-looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s. No guarantees are made that you will achieve any results from our ideas and techniques in these materials., Duncan Macpherson and are not affiliated in any way whatsoever with Amazon or any of its affiliates.

Our Minimum Guarantees

Unless otherwise noted, all courses come with a conditional 30-day money back guarantee. If you are dissatisfied for any reason, simply contact customer support and request a full refund of your purchase price. You must agree to those terms prior to any purchase.

If you do not understand or agree with any of these conditions, please do not order these materials or this material. If you require further clarification, please contact [email protected]