Step-by-Step Training to help you Build your Business on Amazon

Our Latest 2020 Success Stores:

Marissa Fearnside: "I took the first online Seller-academy course with Duncan Macpherson and he made it so easy to understand. Recommend it.👍👍"

Kevin A Parkinson: Sales are really moving for me the last 7 or 8 days or so. In the last week, I have had an average of over $1000 sales per day and am currently sitting at over $20K in sales for the month! This is a new milestone for me.

Why Sell on Amazon?


  • Every year, Amazon’s revenue is growing by 30-40%
  • The Amazon Marketplace is expected to generate $400 Billion a year by 2022
  • About half of that goes into the pockets of small business owners who sell on their platform
  • Amazon Canada is growing even faster and there's so much opportunity and less competition

Hi, I'm Duncan Macpherson.

After spending 11 years in the corporate world, I was burned out and looking for a better way to make a living. I discovered Amazon FBA in 2014 with just $200 and turned it into my full-time business just six months later. I've gone on to work with multi-million dollar Amazon sellers and have seen many students sell several million dollars on Amazon to date.

I'll teach you Step-by-Step how to build a successful Amazon business that you can then outsource 90% and free up your time.

I bought my dream car (a Tesla) last year

You'll learn how to build a successful Amazon FBA business of your own.

  • I teach how to Outsource 90% of the work so you can spend more time doing what you love

Beach front Condo we rented in the Bahamas for our Family Vacation

What you learn can literally TRANSFORM the way you do business. I spent too long being a small business owner, working my butt off and at the beck and call of customers constantly. No more!

This isn't just a static course either. You get access to myself and other business owners in my exclusive Mastermind Facebook group as part of your membership. So you're never on your own and have help when you need it.

This is the ONLY Canadian Centric Amazon training in the world that teaches you how to build a real Amazon business on Amazon.

Where we love to stay in Santa Barbara, California

There's nothing quite like taking control of your own destiny. And those of us who've an entrepreneurial spirit or past business experience that can be replicated over and over again, and outsourced to staff or virtual assistants.

This training is for you if you're ready to invest in a business of your own, or grow sales of your existing business by expanding onto Amazon in Canada, the US and internationally. And understand that time is your most valuable commodity and seek to regain control of your busy schedule.

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Membership also includes access to the Seller Academy Mastermind: In this members-only group, you’ll get access to me so you'll never be alone or "stuck". I'm by your side to help you succeed.

Get started now!

Step 1: Introduction

  • Detailed Explanation of the Amazon FBA business model
  • Setting up a Seller Account and what to expect
  • How to best use this course
  • Joining Our Exclusive Mastermind Group (Included with your membership)
  • How to view the course offline on your iPhone

Step 2: Selling on Amazon in the US & Canada

  • Canadian and US Income Tax Requirements
  • Canadian and US Sales Tax Requirements
  • Obtaining a US Bank Account
  • How to get an EIN Number
  • How to import into the US easily without ever needing to go to the border yourself
  • How to sell in the US without shipping from Canada

Step 3: Sell your first $100 on Amazon

  • How to make your first $100 in sales on Amazon
  • Used book profits and where to find them

Step 4: Online Arbitrage

  • Introduction to finding products online from retailers that you can sell on Amazon for profit
  • Software and tools to automate and streamline the process
  • How to source in the US from Canada and never see or touch boxes
  • International Arbitrage: Buy in Canada and sell in the US for huge profits without seeing or touching packing tape or boxes.

Step 5: Shipping & Logistics

  • How to create a shipment to send products in to Amazon
  • Printing FNSKU labels
  • How and where to register for Prep and Ship Companies (list included) who handle all labelling and shipping to Amazon for you in the US
  • How to ship from Canada to the US inexpensively using freight forwarders

Step 6: Building a Real Business with Wholesale Accounts

  • Where to find wholesale suppliers
  • How to approach wholesale suppliers and brand owners and samples scripts of what to say
  • Creating a professional appearance: Creating your company email address, website, printing business cards
  • Value Propositions and samples of how to show value to brand owners
  • Reverse sourcing on Amazon to find suppliers
  • Scaling your business to Seven Figures
  • A list of 170 Wholesale suppliers for you

Step 7: Creating Bundles

  • How to combine products together and make more profit with zero competition
  • Bundle checklist and ideas for bundles

Step 8: Creating Listings That Convert

  • Optimizing your listing to CRUSH the competition
  • How to create photo's that tell a story and sell your products
  • Optimizing keywords and ranking on page one of Amazon search results

Step 9: Promoting your Products

  • Marketing and promoting your listing to make it STAND OUT
  • Running PPC and advertising campaigns to get more customers
  • Reading into advertising results and ACOS to find product ideas
  • How to lower your ad spend and outrank the competition

STEP 10: How to Represent Manufacturers/Brand Owners

  • How to exclusively represent brands on Amazon as their sole seller
  • Ways to work with manufacturers so you don't have to buy their inventory
  • Consulting and managing brand owners seller accounts for a commission/flat rate

STEP 11: How to get onto the Amazon Brand Registry

  • How to secure your brands with Amazon and prevent others from selling on Amazon
  • Protecting brand owners reputations and monitoring Amazon sellers
  • Adding videos to your listings to stand out from the competition

Complete Bookkeeping Course For Canadians

  • 50% off Quickbooks Online for Six Months
  • How to track sales, profits and business operations
  • My bookkeeping system that takes you just minutes a day
  • Save thousands over paying for a bookkeeper
  • Track GST/HST and sales tax collected
  • Automate inventory tracking/sales between quickbooks online and Amazon
  • Recording Amazon payouts in Quickbooks
  • Setting up a Chart of Accounts (included in the course for you)
  • Categorizing Transactions
  • Complete tracking of your entire Amazon business and profits/expenses at a glance

OPERATIONS: Daily Tasks to perform in your Amazon business

  • Fixing Stranded Inventory
  • Removing Negative Feedback
  • Account Health Reports
  • Daily tasks to check over
  • Documenting Operating Procedures


  • How to create your own products
  • Building a Brand on Amazon and beyond
  • Market Research
  • Value Propositions
  • Ordering from Factories and obtaining samples
  • Logistics: Shipping from China
  • Case Studies and Challenges
  • How to turn your new product into a best seller


  • Outsourcing and how to hire virtual assistants to do the work for you
  • The top 12 Tips for Success selling on Amazon
  • Advertising on Facebook

Get started now!

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This course comes with a 100% Money Back Guarantee. If unsatisfied for any reason, simply email me within 30 days of your purchase and I'll refund your money. No questions asked.

Get started now!

Lifetime access to all of the course content, No charge for new content and updates, and access to our Exclusive Mastermind Group for Ongoing Support

Get started now!


"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Best problem ever! I signed up for the wholesale course and am looking forward to it because I can’t keep up with the RA and OA anymore, it’s not sustainable on my own! Here are my latest business financials (and bear in mind it still hasn’t been 30 days since my first sale!!!) Thanks so much once again!!" -Chuck

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million in 2019! Thank you Duncan!" - Jenya S.

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you remain a member - across any and all devices you own.
What else is included in the Course?
As a member, you also get access to our exclusive mastermind where you can ask questions and get answers when you need them.
Who isn't this course for?
The Seller Academy Masterclass is a proven set of systems and training that produces real results. It's not for those on the fence wondering if selling on Amazon is for them. It's for ACTION takers who are willing to do whatever it takes to produce the RESULTS they desire.

More Testimonials:

Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Mohammed Othman Lots of hands on experience....

Allan Wiseman I've been able to understand and improve my sales, thanks.....

Renee Els Buys I’ve been wanting to start selling on for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks guys and Duncan too

Carolina Contreras Issa I love how everyone here is eager to help one another!

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!

Earnings Disclaimer

Every effort has been made to accurately represent our products and their potential to help our customers, their businesses and/or their clients.

There is no guarantee that you will earn any money using the techniques and ideas in our (“these”) materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not position any products or services as a “get rich scheme.”.

Your level of success in attaining the results claimed in our materials depends on the time you devote to the ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ by individual, we cannot and do not guarantee your success or revenue generation, nor are we responsible for any of your actions related or not related to these materials.

Materials in our product and on our website may contain information that includes or is based upon forward-looking statements within the understood meaning as of 2020. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance.

Any and all forward-looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else’s. No guarantees are made that you will achieve any results from our ideas and techniques in these materials., Duncan Macpherson and are not affiliated in any way whatsoever with Amazon or any of its affiliates.

Our Minimum Guarantees

Unless otherwise noted, all courses come with a conditional 30-day money back guarantee. If you are dissatisfied for any reason, simply contact customer support and request a full refund of your purchase price. You must agree to those terms prior to any purchase.

If you do not understand or agree with any of these conditions, please do not order these materials or this material. If you require further clarification, please contact [email protected]