Step-by-Step Training on how to build a Massively Successful Amazon Business as a Canadian

So you'd like to start selling on Amazon? Great. Amazon FBA is the best way for the average person to build their own business (even from scratch), but the process for getting started can feel daunting. What tools and software should you use? How do you land wholesale accounts with the best brands? How do you get your products selling in the US? And where do you find profitable products to sell?

I'm going to help you cut through the confusion—to not only learn how to properly plan and launch your Amazon FBA business, but make sure you're successful too- With ongoing mentoring via our private mastermind.

In The Seller Academy Masterclass, I'll walk you step-by-step through the entire process of launching a highly successful Amazon FBA business. With videos (that aren't too long) and examples along the way, you'll have your Amazon business up and running in no time, so you can start growing and become your own boss (or create a side income to supplement your or a partners job)


I've been selling on Amazon since 2014 and make a full-time income selling on Amazon FBA. But I didn't stop there!

I also built a community of Canadian entrepreneurs with over 10,000 members, a Facebook group with over 5,700 members, and am the author of the best selling eBook How to Sell on Amazon from Canada.

Throughout the course of creating, launching, and marketing these products on Amazon, I've learned a lot about what works and what doesn't, how to grow a business, and which successes can and can't be replicated.

And over the past few years, I've applied a lot of what I've learned to help thousands of Canadians get up and running on Amazon.

But in the process, I've also heard from many of those sellers that they need more help. They need guidance launching and marketing their business on Amazon. They need a way to ask questions of other Amazon sellers. They need someone who's been there and done it to help guide them through the whole process.

That's why I created The Seller Academy Masterclass to help aspiring Amazon sellers learn from my successes—and failures—getting my own Amazon FBA business off the ground.

The Seller Academy Masterclass gives you everything you need to start your Amazon business successfully, including technical help, multiple strategies to find products to sell, and access to a private community of other Amazon sellers ready and willing to share their advice with you.

Latest Success Stories:

I registered my business and joined Amazon in June of this year. Had my first and only sale with FBM in June to test out the market while I’m waiting for my FBA items to become active. Had my first FBA sale in July mainly doing OA and RA while I was waiting for wholesale suppliers to give me approval to sell their products. FYI, I’m not approved to sell any products on gated categories. The rest is history. I just hit 100k and sales yesterday and just got ungated to sell toys today and still waiting to get ungated on grocery and topicals. - Empoy L.

I call this day and also this weekend the happiest and best being an Amazon seller, it has been lot of work to find those Sku's and a lot of money invested, wins and loses, those nights learning and researching are paying off, i do that even when I'm tired after my full time job and I'm learning how to automize my business using 3pl and all the boundaries that FBA can offer, happy holiday season and wish you a lot of success stories

"Hope you are doing well. I know you dont know every single student but I am a part of your seller academy. Ive been selling FBA for the past 4 months doing just RA/OA and I hit my first 5k in September. I sell only on .ca" -Rakhee M.

Get started now!

What Makes This Course Different?

The Seller Academy Masterclass is more than just a course. It's a community of like-minded entrepreneurs that work together to help each other succeed.

Upon signup, you get lifetime unlimited access to all of the course materials, and access to 24/7 support via our private Mastermind Group.

My primary goal is to help you succeed and you have access to all of the resources provided in the class at one fixed price. There are no upsells and I will never try to nickel and dime you. Plus, I often add additional content to the course as well - at no additional charge!

Because I sell on Amazon myself, I'm always up to date on the latest trends.

Over the years, I've implemented every aspect of my Amazon business. I run all of my own marketing and advertising, and manage others accounts as well.

Finally, this is the only course that covers selling on Amazon with a uniquely Canadian perspective. I cover advantages and strategies that apply specifically to Canadians.

I'll Guide You Through The Entire Process Of Starting A Successful Amazon Business





Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Renee Els Buys I’ve been wanting to start selling on for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks Duncan

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!


Here's What You'll Learn:

Step 1: Amazon 101 - Introduction & Getting Started:

  • Detailed Explanation of the Amazon FBA business model and how it all works
  • Setting up your Amazon Seller Account and what to expect
  • Covering the basics and going over Seller Central
  • Adding your bank accounts
  • A list of common Acronyms used by Amazon Sellers

Selling on Amazon Canada ( A Golden Opportunity

  • The benefits of selling in Canada
  • Golden opportunities to sell brands in Canada
  • How to bring your brand from the US and abroad and sell to Canadians
  • Canadian Income Tax Requirements
  • Canadian Sales Tax Requirements

How to Sell in the US on

  • Common misconceptions
  • US Income Tax Requirements
  • US Sales Tax Requirements
  • Obtaining a US Bank Account
  • How to get an EIN Number
  • How to import into the US easily without ever needing to go to the border yourself
  • How to sell in the US without shipping from Canada

Generating Sales on Amazon

  • How to generate sales on Amazon Step-by-Step
  • Real examples demonstrated via video
  • My two rules for products
  • How and where to find profitable products to sell
  • International Arbitrage: Buy products low in one country and sell high in another
  • The best PROVEN software and tools to automate and streamline the process for you

Shipping and Logistics

  • Step-by-Step how to create a shipment to Amazon
  • Printing FNSKU Labels
  • Save money by shipping pallet loads in larger quantities
  • Using Prep and Ship Companies to receive and prepare/send products to Amazon for you
  • No warehouse needed - I know of multi-million dollar sellers who have no warehouse!
  • Ship inexpensively and without even crossing the border yourself if you choose

Building a REAL Business with Wholesale:

  • Why you need Wholesale Accounts
  • Common Wholesale Myths dispelled
  • The various types of wholesale suppliers and what to avoid
  • Where to find wholesale suppliers
  • Trade Shows and the which ones to attend
  • The contact details of more wholesalers than you can handle
  • Samples scripts of what to say/ask wholesalers
  • Creating a professional appearance: Company email address, website, business cards, phone number, Shipping address (non-residential)
  • Value propositions with sample scripts to close deals and land exclusives
  • Over 140 Wholesale supplier contacts
  • INCLUDING: Canadian based wholesale suppliers
  • Scaling your business beyond yourself

Profit Mastery (Your unfair advantage against other sellers):

  • How to combine products and make more profit with zero competition
  • The Secret Sauce that 99% of new Amazon sellers aren't doing
  • Marketing and winning at PPC
  • Running Promotions
  • How to stay ahead of your competition and show up in page one

Creating Listings That Convert

  • Turn your Amazon listings into an unstoppable sales force
  • How to create photos that tell a story and convert browsers into buyers
  • Keywords and ranking on page one of Amazon search results
  • Taking existing listings and turning them into best sellers
  • Optimization methods that put you on page one of search results = more sales for you

Promoting your Products

  • Marketing and promoting your listings to make them STAND OUT
  • Running PPC and advertising campaigns to build sales
  • Reading into advertising results to find new product ideas: Amazon have the data you want if you know where to look
  • How to lower your ad spend and still outrank the competition

Become a Brand Ambassador

  • How to exclusively represent brands on Amazon as their sole seller
  • Ways to work with manufacturers so you don't have to buy their inventory
  • Consulting and managing brand owners seller accounts for a commission/flat rate

The Amazon Brand Registry

  • How to secure your brands with Amazon and prevent others from selling them on Amazon
  • Protecting other brand owners reputations and monitoring listings for them
  • Adding videos to stand out from the competition
  • Brand advertising to build your name with Amazon customers

Complete Bookkeeping Course For Amazon Sellers:

  • Get 50% off Quickbooks Online for Six Months
  • Track your business sales, profits and inventory levels all in one location
  • An easy to follow bookkeeping system that takes just minutes a day
  • Save thousands over paying for a bookkeeper and using software to automate
  • Track sales tax collected and owing
  • Automatically track inventory levels on Amazon
  • Recording Amazon payouts in Quickbooks correctly
  • Setting up a chart of Accounts (with a sample included)
  • Categorizing Transactions using double entry methods
  • Complete tracking of your entire Amazon business and profits/expenses at a glance

OPERATIONS: Daily Tasks to Systemize and outsource your Amazon business:

  • Fixing Stranded Inventory
  • Removing Negative Feedback
  • Account Health Reports
  • Daily tasks to check over
  • Documenting Operating Procedures so you can outsource almost everything


  • How to create your own products
  • Building a Brand on Amazon
  • How to do market research
  • How to Dominate value propositions
  • Ethical ordering from Factories and obtaining samples
  • Logistics: Shipping from China to Canada and the US
  • Case studies and challenges
  • How to turn your new product into a best seller

Mentoring Included:

  • Access to an exclusive Mastermind group for ongoing support from myself and other successful Amazon sellers for as long as you remain a member.
  • You're never on your own
  • No more getting stuck and stalling - We can help!


  • Learn the best way to hire virtual assistants to do the work for you
  • The top 12 Tips for Success selling on Amazon
  • How to Advertise on Facebook to grow an audience of buyers
  • Beyond Amazon: How to sell on other platforms alongside Amazon

Course Curriculum

  Module 8: Representing Brand Owners
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  Module 10: Insurance
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  Module 13: The Amazon Brand Registry
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  PRO Tips
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Get started now!

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million... Thank you Duncan!" - Jenya S.

"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Thanks so much once again!!" -Chuck

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B


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This course comes with a 100% Money Back Guarantee. If unsatisfied for any reason, simply email [email protected] within 30 days of your purchase and we'll refund your money. No questions asked.

Frequently Asked Questions

When does the course start and finish?
It is a completely self-paced online course - you decide when you start and when you finish. You get instant access to all of the materials and can work at your own pace. BONUS: I continually add new material at no additional charge to members. So the course stays current and only gets better with time.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you remain a member - across any and all devices you own.
What else is included in the Course?
As a member, you also get access to our exclusive mastermind where you can ask questions and get answers when you need them. You'll never stay stuck and I'll stick with you and offer my help for as long as you're a member. You also get help with sourcing suppliers as I include hundreds of wholesale contacts in the course for you too.
Who is this course for?
The Seller Academy Masterclass for Canadians is a proven set of systems and training. If you're brand new to selling on Amazon, we have you covered. You'll learn the best strategies to set up your Amazon seller account as a Canadian and save money. For those already selling on Amazon, you'll learn how to scale your business via wholesale and Private Label with proven operating procedures to follow and strategies to outsource most of your business.
What if I decide the course isn't right for me?
We'll be happy to issue you a refund within the first 30 days after your purchase date if you're unhappy for any reason