The Seller Academy

The Seller Academy

Learn how to build a thriving business on Amazon

I've helped hundreds of people produce RESULTS in their own Amazon FBA businesses — and there's one thing in common: Everyone starts from zero. So, if you're feeling behind—don't worry. You'll be on top of your Amazon game sooner than you ever thought possible!

You'll Learn

  • The top-performing sourcing strategies and where to find products to sell for profit
  • How to represent brand owners without spending a penny on inventory and taking a percentage of their sales as pure profit
  • Simple ways to outsource most of your business
  • Methods that produce proven results to grow an Amazon business
  • How to run PPC Ads and create listings that produce sales
  • Strategies to find used books for under $10 that often sell for upwards of $150 on Amazon
  • Complete wholesale training in a detailed video series along with a complete eBook to follow and hundreds of wholesale contacts
  • How to use a free app on your smartphone to find brand name products in stores that you can sell for big profits on Amazon
  • Make money without leaving home by buying products online from major retailers that you can sell on Amazon
  • How to never see or touch inventory yourself
  • How to grow your existing Amazon business from a few thousand dollars a month into a seven figure empire
  • How to sell on Amazon Canada and ways to profit with cross border arbitrage
  • How to optimize listings so that they result in more sales

Why Sell on Amazon?

Reason #1

No need for employees. Imagine not having to deal with the headaches and hassles of managing staff!

Reason #2

Start with less than $100 if you're strapped for cash. And turn it into a monthly income by reinvesting the profits

Reason #3

Work from home. No more commutes, or dealing with bosses and pointless meetings. Free up your time.

Reason #4

Never store inventory in your home. No need for a warehouse. Amazon FBA store everything in their warehouses for you.

Reason #5

No dealing with customers! When you sell on Amazon FBA, they handle all customer inquiries, product returns, shipping and inquiries. No more headaches for you having to deal with clients.

Reason #6

No trips to the post office required! Amazon FBA store and ship your products to customers for you. Save a ton on shipping costs and free up your time by not having to ship items to customers yourself.

Reason #7

Amazon have more customers than you could ever bring in on your own. They take away the hardest part of any business: The marketing. Just list your products on Amazon and get paid as they sell.

Reason #8

Get paid in US dollars. The US dollar is strong and goes a lot further when converted back into Canadian dollars or your own home currency.

Reason #9

Sell globally without any extra effort. When you sell on Amazon FBA, they ship your products to customers all over the world - With no additional steps required by you. You can live anywhere in the world and run an FBA business.

Reason #10

eCommerce is still growing in leaps and bounds and still only accounts for only a percentage of all retail sales. Amazon recently admitted that they're making more money using third party sellers like you and I vs selling products directly themselves, creating a massive opportunity for growth for small business owners.

Reason #11

Represent brand owners and set up and manage their Amazon accounts for them! That's right - They supply the inventory and cover the shipping costs, and you get paid a percentage of their sales. Zero risk, and requires no capital.

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Class Curriculum

  Become a Brand Ambassador - Representing Brand Owners
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  PRO Tips
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  Selling on Amazon Canada (
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  Promotion and PPC Ads
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More Details on what's included

  • How to make money selling on Amazon
    • Step-by-Step instructions on how to sell on Amazon
    • Sample paperwork, commercial invoices and forms with instructions on how to complete them for exporting yourself to the US from Canada
    • How to use cross border services to take products over the border for you
    • How to use prep and ship companies in the US and Canada so you never see or touch boxes yourself
    • How to get a US Credit card and US bank account
    • Get paid in USD and profit from the exchange rate differences
    • Secrets for cross border arbitrage: Buy in Canada or another country and sell in the US and vice versa. This is a GOLDMINE!
  • Build a full-time business with Wholesale
    • How to locate and work with wholesale suppliers
    • Instructions and sample emails to send potential suppliers
    • How to deal with objections and increase your approval rate
    • How to scale a business to seven figures and beyond
    • How to bundle products together to make massive profits
    • How to find winning products on Amazon that you can represent exclusively
    • Become a brand ambassador for manufacturers - And sell your expertise for huge up front fees to clients
  • Create unique bundles to significantly increase your profits
    • Learn to take several complimentary products and sell them together as a bundle on Amazon for massive profit
    • There's very little competition using this strategy
    • Turn several "low cost" unprofitable items into unique bundles that sell like hotcakes!
  • How to create your own brand name products (Private Label)
    • 9 Part detailed training on how to source products in China to sell for profit in the US and Canada
    • Learn the logistics, obtaining samples, advertising, creating listings, getting professional images and much more
    • By the end of this section you'll know how to source, sample, ship, list and market your OWN BRAND NAME products on Amazon
  • How to find products both in store and from online from retailers that you can sell on Amazon
    • Learn how to buy products from Walmart, ToysRus Canada and even Amazon themselves and resell them on Amazon for a massive profit
    • Cross border arbitrage: My secret formula and multi-video step-by-step course on how to find products in Canada and sell to the US for a lot more money
  • Make huge profits selling used books
    • There's literally hundreds of dollars in profits sitting in local thrift store shelves if you know where to look
    • Use Amazon's free seller app to scan barcodes on books and see how much profit you can make
    • Start with as little as $10 and turn it into hundreds of dollars in profit (I've done this many times and share exactly what to do)
  • How to represent brand owners without spending a penny on inventory
    • Step-by-Step video instructions on how to get paid to manage brand owners Amazon seller accounts for them
    • You make a percentage of their sales on every Amazon Payout
    • Reduce the risk of selling only from your own seller account
    • Get paid upfront $4,000 - $10,000+ to optimize listings for other Amazon sellers
    • No inventory purchases required
    • Preserve your own capital
    • Virtually risk-free way to grow your business
    • Proven results - This strategy works!
  • How to automate your business using software, tools, prep and ship companies and virtual assistants
  • How to master selling on and the unique opportunities and profit potential of selling to Canadians (ideal for Americans looking to expand into the Canadian Market)
  • How to land exclusive contracts with brand owners
  • How to run PPC advertising campaigns so that your listings show up on page one of Amazon
  • How to create your own winning listings that generate SALES

Includes a complete bookkeeping course too:

    • How to track your Amazon business using Quickbooks online
    • Step-by-Step instructions on how to track your inventory, including COGS, P&L and taxes collected
    • Instantly see how much profit your business is making
    • Spend less than 10 mins a day doing your bookkeeping
    • Save thousands on paying for someone to do your bookkeeping for you with my simple system that anyone can learn
    • Sample spreadsheets to track inventory purchases included
    • How to download inventory reports for year end tax time
    • How to link bank accounts to automatically track deposits
    • Much more...

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I was so happy.......As someone new to FBA I had so many questions. It was difficult to find answers......Duncan detailed all the info needed from basics to the nitty gritty of getting your shipment across the border and setting up with prep and ship companies. I feel so much more confident in getting my shipment into growing my FBA business!" - Christine B

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"I can’t thank you enough. I was worried about launching my business in Q1 but it turned out to be a smashing success! Your course was the best money ever spent. When I last emailed you a couple weeks ago my sales were just over $1,500/week. Not bad for just starting out. Now not even 2 weeks into February my sales have skyrocketed to $5K per week with Valentines Day sales leading the way. This is building way faster than I could ever expected and I’m truly struggling to balance this with my day job. Best problem ever! I signed up for the wholesale course and am looking forward to it because I can’t keep up with the RA and OA anymore, it’s not sustainable on my own! Here are my latest business financials (and bear in mind it still hasn’t been 30 days since my first sale!!!) Thanks so much once again!!" -Chuck

We just had our best month ever with $15,000 USD in sales...
...We couldn't have done without this. Big shout out to Duncan Macpherson for his training...a great resource and it helped eliminate a lot of confusion when we first started ." - Jack S.

"Very happy to be able to learn from you. This was one of the reasons I was able to gross ~300k this year. Aiming for $1 million in 2019! Thank you Duncan!" - Jenya S.

"Duncan and his group have been instrumental in my success in selling on .CA. So much useful information from everyone. Just starting with some wholesale accounts." - Bruno B

Your Instructor

Duncan Macpherson
Duncan Macpherson

My name’s Duncan Macpherson and I make a full-time living, working part-time hours selling on Amazon and teaching other entrepreneurs how to do the same. I live with my wife, two sons and four cats in beautiful Abbotsford, British Columbia, Canada. You can visit my website at to learn more.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
If you have gone through the entire course and completed all modules, and applied what you have learned and can show us (with proof) why the training didn't work, we will refund you 100% within 14 days of your purchase.

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It’s hard to explain the feeling I get every single day when I wake up and live life on my own terms. It’s crazy to realize that I make more money while I sleep than most people make in a job that they hate.

I don’t have an alarm clock, nor do I need to drive in traffic unless I choose to. I’ve lived this way since 2011 and could never go back. I think of the movie The Matrix and the option to take the blue or red pill. I took the red pill and am living an extraordinary life outside of the normal 9-5 routine of working for someone in a job.

Image result for commuter stressed

I don’t tell you this to impress you, rather to impress upon you that the lifestyle of your dreams is in your hands. I knew nothing about Amazon FBA four years ago and now I work on my own schedule, with no boss and no one telling me what to do!

A JOB is a really a bad deal if you think about it.

  • You’re told when to be there and when you can leave.
  • You need permission to take time off
  • You’re allowed a set number of sick days – Oh, gee thank you!
  • You maybe have to deal with a jerk boss who doesn’t respect or appreciate you
  • Dealing with corporate politics
  • Only being paid just enough to keep you around

The most precious thing we all have is time. No one, no matter how wealthy can create more of it. 24 hours in a day is what we all get. It’s how we SPEND it that counts.

Scrimping pennies and saving and hoping that compound interest will amass enough to retire someday is no way to live. No thanks.

When I decided to stop focusing on just earning a living and began designing my ultimate lifestyle everything changed.

^^^My family enjoying the ferry ride to Vancouver Island

We only have so many heartbeats, so why not spend your time on your own terms with who you choose, vs the treadmill of working for someone else on THEIR schedule?

- Duncan Macpherson, Founder of The Seller Academy and Full-Time Amazon Seller

What people from our community are saying:

Teren Chan I'm also selling in US and found this helpful, lots of information.
And Duncan, thanks for creating this.....

Mohammed Othman Lots of hands on experience....

Allan Wiseman I've been able to understand and improve my sales, thanks.....

Renee Els Buys I’ve been wanting to start selling on for a couple of months now but can’t seem to find the courage to just take the leap. Joined.... to hopefully find the some inspiration to stop procrastinating and just get going😬

Tayyaab Tanveer I've been following now for the better part of this quarter. I've started with the basics such as RA and now I'm moving on to sourcing - bigger and better just got one of my largest shipments today :)

Megan Christina Everyone is so kind in responses to questions. Great learning.....

Fari Faran This .... is awesome with very helpful knowledgeable people where I am learning each day.... thanks guys and Duncan too

Carolina Contreras Issa I love how everyone here is eager to help one another!

Rebecca Horman I love how quickly questions get answered!

Lori Kristen Miller Hey! first, welcome everyone!!

What I like Duncan's involvement helping out and pitching in as well as everyone else. It's so supportive with even the smallest beginning questions!

Nick Vlismas The knowledge .... is priceless

Andrew Moorey Always great to see the answers to unique Amazon challenges. No one else really understands the business so it's great to be part of the community.

Ana G. Robillard Congrats! I found you by searching! And thank God because i have so many quesrions.....I can have my answers. Really good vibe too!

Evelyn Townsend I was trying to find a Canadian version of everything I was reading online about Amazon sellers. Duncan was the first and so far only one to give a Canadian perspective – and more than that accurate information. I also appreciate how the group will help when someone has an issue. Thanks Duncan!

Sanson Paul Found you on YouTube. So good to find a fellow Canadian. Thanks for all you do.

Jill Conyers It great that’s it’s for Canadians, but the best thing is the positive nature of the group. You don’t need to be afraid of asking “dumb” questions, as you’re not going to get torn apart (as can happen on some other groups).

Rebbecca Madge I love your story and ideally that’s my goal, leave my salary job and do FBA full time!

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